Easy Breezy Marketing

Luanna Rodham

Marketing

4 Social Media Marketing Tips

social media marketingWhen you think of social media marketing, do you feel like the lady in the picture? I know we have all felt like this at one time or another, or weekly, or maybe daily.

Social media marketing can be very overwhelming. Although, it doesn’t have to be! I have a few tips to make it easier and take away that overwhelm!

4 Social Media Marketing Tips – It Doesn’t Have to Be Overwhelming

  1. Start with one platform. While it is true that you should be on more than one social media platform, do not try them all out at one time. Pick one and start with just that one. Research the ins and outs. Make sure you have the right size banner (each platform has a different banner size). Watch how other people are posting and engaging on that platform. Once you feel comfortable there, then move onto another one.
  1. You don’t need to be on every social media platform. Go where your target market is. For example, I found that Twitter does not work for me. So, I don’t spend my time there. Figure out where your target market lives and have a presence on those platforms.
  1. Post useful, engaging content. People like to learn. If you have knowledge that people need and want, share it. Also, learn from others and engage with them.
  1. Spend your time wisely. As I said earlier, just pick a couple of platforms to be present on. Post, engage and get off. Limit yourself to a certain amount of time each day to be on social media.

Time is a precious commodity. Use it wisely when it comes to social media marketing. Social media can be a great business tool, but it can also be a rabbit hole.

Social media marketing may not be the best use of your time. Your best use of your time is creating the content that I can use to turn into social media and give you exposure. Please reach out to me and find out how: Book a 20 minute free strategy session with me here 

Stretch Yourself – I Went White Water Rafting and Lived!

stretch yourselfLet me start out by being honest! When I first was asked to participate in a “Stretch Yourself” Challenge, I freaked out a bit. Yes! When I think of “stretching myself,” I think of something else I have to do that I don’t have time for.

Now, this particular challenge is to work on my own business. And, yes, I know it sounds strange to say I don’t have time for that. But,  when you are a service provider it can be hard to concentrate on what will make you money instead of making your clients money.

I decided to think back to a time when I really stretched myself and was scared to death. However, I wanted to think back to something that helped me grow and change for the better! That times was 2007 and white water rafting!

White Water Rafting with 35 Teen-aged Girls

In 2007 I was asked to be the camp director over a church camp in Chattanooga, Tennessee. One of my responsibilities was planning a high adventure for 35, 16-17 year old girls. I wanted to know what they wanted to do for the adventure. They talked about how the Boy Scouts always got to go white water rafting but they never got to. It was something they really wanted to do. White Water Rafting with 35 teenagers - stretch yourself

First of all, you need to know that I am a desert rat! I was raised in Albuquerque, New Mexico where there is NO water. We get 7 inches of rain in a year (if we’re lucky). I never learned how to swim. And to this day, I am not a strong swimmer. However, I decided to not let that bother me. My thinking was, “Well, one of the other leaders can always go.”

I worked VERY hard and got the trip approved for these 35 girls. They were very excited! Then the real stretching began! We had to have a certain number of adult leaders and all the  girls wanted me to go. My head was screaming, “NO! I have three small children! They need their mother! I don’t want to die!” These sweet girls wanted me to go because I worked so hard to get it approved.

I really struggled with it! I really was scared to death! “What if one of the girls gets hurt? What if I drown? What if I fall out of the boat and smack into a big rock?”

The first thing I did was pray for help. Then, I picked leaders to come that knew why I was afraid and how to support me. They didn’t make fun of me or belittle me, they supported me! I told them my fears and they helped me overcome them. I surrounded myself with good uplifting people.

I Went White Water Rafting and Lived!

The day finally came! And yes, I overcame my fear and stretched myself. This picture is of me literally stretching myself and getting into the boat! White Water Rafting getting into the boat

One of the great things about being the leader is you get to ride in the last raft with the best white water guide. I didn’t know at the time. That way I was able to keep an eye on all the boats ahead of me to make sure that none of the girls floated away.

And you know what, after all the planning and stretching, I had a great time! The girls and leaders had a great time! Every single one of us was stretching ourselves. That was the whole point of doing a high adventure.

Stretch Yourself Challenge 

This month I am participating in a challenge that helps me stretch myself in my business. Is it as scary as white water rafting? In some ways, yes! I have not been that great about promoting my own expertise and experience. I am really good at promoting and talking about the value other people can bring to someone’s business. However, I am not good at talking about my own value.

Kelly McCausey and the other participants are supporting me in this challenge. You’re going to see some new blog posts from me. And, a new website! I would love for you to join me! Just click here to learn more!

What are some things you have done to stretch yourself? Something that takes you or has taken you outside of your comfort zone?

Live Networking Events: 3 Reasons Why You Should Go

I have been in the online business world since 2003! I’ve had babies and raised my children during that time. I love being able to work from home. It’s allowed me to be home with my kids and make the money I need. However, as my kids have gotten older I’ve realized I need support from people who understand what I do for a living. It can be very lonely working online. Over the years I have turned to live networking events to find the support I need.

3 Reasons Why You Should Attend Live Networking Events

I love attending live events! They build me up in ways that are hard to describe. It’s not just the education you receive, although I have received very valuable business education, it’s the relationships. I’ve come up with three reasons why YOU should be attending live events. Live networking events can help you emotionally and profitably.

#1 – Live Networking Events are Good for Your Soul

live networking events
Me and the amazing Kim Coles at Beach Camp 5!

This is so true! I recently attended a live event where I met Kim Coles! Kim Coles played Synclaire James on the hit TV show “Living Single.” I actually got to meet her in person! And, we sat down and had time to talk. She spoke on how to use personal stories in your business! I learned so much from just being in her presence. It was fun and very good for my soul!

I was reminded of some funny stories from my childhood. I felt comfortable sharing them with the entire group. We all laughed! And, laughing is good for your soul.  Above is a picture with me and Kim! Just that one encounter brought joy and peace within myself.

#2 – Live Networking Events Are A Great Place To Build Relationships

Live Networking Events
Me and Rayven Monique, from Color Happy, having an extremely fun dinner at Beach Camp 5.

After having been online for such a long time, I realized I needed more than just business relationships. I needed relationships with people in my same business world, but on an emotional level. And, I have found that! You have to pick and choose which events you are going to. Some events are great for emotional relationship building and other live events are more suited for building business relationships. So, when you are choosing events, keep in mind what you really need. Do you need friends? Or do you need business partners?

#3 – Live Networking Events Can Bring You New Clients

Let me just tell you, I would much rather meet my clients in person! And, I have done just that! Most of my clients I have met at live events. I love it, because you can see if you really connect. I like to have long term clients. I don’t mind doing projects here and there, but when I really like working with someone, I want them to come back to me over and over again. Meeting a potential new client in person is one of the big reasons I go to events!

Make The Decision To Go To At Least One Live Event This Year

If you are at home, or at the office, or in an coffee shop, and you’re reading this, I totally encourage you to take action! Find a live event that fits you either emotionally or for your business needs today. And, make plans to go! I’m posting two events that I am hoping to attend in 2019!

live networking events
Hanging out with the amazing Monique Johnson at Exposure & Profit 4.

Love People + Make Money Live

This event is more of a business learning event. However, there are lunches and dinners to make emotional connections. I will definitely be at this one. Love People + Make Money Live, Atlanta, GA – October 16th-18th, 2020.  I will be there! This event is hosted by Kelly McCausey! She has a great line up of teachers! Check out the line up here.

Beachprenuers Beach Camp

I attended this event for the first time in April of 2018! This is the event where I met Kim Coles! I made some great emotional connections at this event and learned a lot about what I want to be doing in my business. I am planning on going again in 2020. This is a woman’s only event hosted by Kelly McCausey and Nicole Dean. Beachprenuers Beach Camp  – May 1st-3rd, 2020 Daytona, FL. Get details here.

 

Do you go to live events? If so, what are the names of some you would recommend?